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The Inform phase delivers clear picture of the critical issues that the brand faces, from this a
Brand Roadmap is developed to drive future the brand forwards. Inform deliverables |
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The Create phase brings life to the Brand Roadmap developing the visual, verbal, environmental and
behavioural building blocks of the brand ─ brand assets. Create deliverables |
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The Express phase applies the brand assets to specific applications. Documentation in the form of a
brand toolkit captures the value and knowledge developed. Express deliverables |
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Inform deliverables |
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| Design Audits |
Benchmarks the brand expression and recommends future opportunities. |
| Competitor Analysis |
Maps the competitive landscape highlighting white space opportunities. |
| Insight Workshops |
Provides a stakeholder perspective of the brand and how it is perceived. |
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Create deliverables |
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| Identity Creation |
Develops the core visual identity assets ─ logo, wordmark or icon. |
| Visual Language |
Creates the look and feel of the brand and its tone of voice. |
| Information Architecture |
Provides structure to the visual and verbal elements. |
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Express deliverables |
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| Design Toolkit |
Documents the brand to enable it to be expressed in all its forms. |
| Design Management |
Provides consultancy on day-to-day brand management. |
| Implementation Services |
Uses the Design Toolkit to develop real collateral
items. |
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